“As a Gen Z-er, I can confidently say nobody is outgrowing the idea of getting drinks with friends and talking for hours,” Fusco explains. “Social habits may be changing, but the desire for real human connection definitely is not. If anything, people are craving experiences more than ever because so much of life happens online now.” She goes on to say that in order to keep Gen Zers coming back, “happy hour just has to evolve. People don’t necessarily want rushed vodka sodas in a random sports bar at 5 p.m. anymore — they want atmosphere, intentionality, aesthetics, good food, and somewhere that feels worth leaving the house for. The joy of sharing food and drinks with people you love is never going away.”